PHOTOGRAPHY BLOG
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Woolf Photography: the shifting landscape
A changing landscape requires businesses to move forward. Find out more in this installment what this means for Woolf Photography...
Change is coming, we're moving forward
As you know, Woolf Photography has been in business for over 80 years, and to stay around this long, has meant that we’ve had to be agile. Nothing’s changed, as we identify our new opportunities. Hear what Simon Woolf has to say:
What we are now is Tech Savvy, whilst still remaining personal: Our primary aim is still to deliver YOU with the best possible photographic experience and products. Our reputation has been built on this!
So, what’s new?
Personal and uncompromising
Simon Woolf and his team continue to work tirelessly to deliver beautiful, timeless and on-brand photography.
The quality of your experience with us is also at the heart of everything we do. Woolf photography is fast becoming an agile business.
What does this mean?
“In a nutshell: The Woolf Team will be more mobile than ever. Not based out of a single Studio, the team will come to you, and deliver photography to your spec, on your terms.”
Tech-Savvy and quality service
We are working hard to make it easier than ever to order your images, purchase your files or prints, make appointments and view your images. Quality of service is our mantra, and this new and improved model will allow us to deliver just that.
But to make an omelette, we’ve had to crack some eggs…
As the “keepers” of Wellington’s photographic history, we have prided ourselves in storing images for our customers over the generations.
However, the time has now come for us to ask that our clients contact us to purchase and retrieve their image files and negatives, as, moving to the next phase of our business, we will be moving our un-claimed material to an offsite storage archive.
Contact us or call Kaye on (04) 917 6861 to find out more.
A fresh start requires light baggage…
So, in the spirit of mobility, Woolf Photography is having a rather large spring clean! Photography equipment, framed artworks, prints and books are all up for sale- if you’re interested, come into our Gallery and take advantage of some fabulous savings (up to 50% in some cases!), until 30 August 2016.
So, where do we go from here? Stay tuned for our next installment, coming soon…
Woolf Photography: 80 years and counting
We live in fast-changing times, and all businesses must adapt to remain relevant and at the forefront of their industry. Woolf Photography is no different: Here is our Story So Far...
The Story so far...
In 1934 Spencer Digby established what was to become one of New Zealand’s leading photography studios in Wellington. The business was sold to the Woolf family in 1960, and it thrived, throughout the decades, under the direction of Ronald and Inge Woolf. Fast becoming an iconic photography studio, its team were at the forefront of important events and documenting the history of Wellington and New Zealand.
Major events and State visits form part of the company’s extensive visual library: From Audrey Hepburn, to Kofi Annan, from the Pope and Nelson Mandela to Sir Edmund Hilary or the Springbok riots, international and national Greats have been captured by their lens. A keen sense of timing and history, together with the desire to tell a story and capture the moment is what underpins the Woolf visual legacy.
Simon Woolf took on the mantle of CEO in the late ‘80s, and has never looked back: His accession to the helm also coincided with an industry sea-change: his was the transition from the Dark Room to the Digital Room- no mean feat! Hear Simon talk about the history of Woolf:
Only his agile business acumen and his on-going commitment to quality and to the core values of the business have made it the enduring success and household name it is to this day:
“
Quality is at the heart of everything we do: creating enduring images, treating Photography as an art form…that approach produces work that never dates ”
This ethos has been proven time and again through the numerous national and international awards and accolades the studio has received. It holds the record for the most Kodak Gold Awards. The studio’s photographers have also won a host of Photographic Society of New Zealand Champion Image awards, and gold medals, and also have gained multiple successes in the Epson Iris Awards. Woolf Photography has also produced more Photographic Society of New Zealand Youth Award Winners than any other studio.
Many a talented photographer has passed through these doors and been trained under the keen mentorship of Simon Woolf. The team has had its share of photographic exhibitions and prides itself on pitting itself against the best, and attaining honours and accolades in the process.
“It enables us to strive to high standards and gauge ourselves against our peers.”
Agility has also been at the core of the business: Moving with the times, adapting to new technologies and techniques has kept the imagery and the business relevant throughout the decades. Not many Wellington businesses can lay claim to such longevity, and today technology has lain a new challenge: the birth of the mobile phone and social media presents its set of challenges but also offers exciting opportunities to forge ahead into a bright new sea of possibilities.
Stay tuned for the next installment…